By Alan Keane, Account Manager

There’s a temptation during the summer for clients to take the foot off the gas when it comes to PR.

It’s understandable. The whole country has gone on vacation, so what’s the point in reaching out to the public if there’s nobody there to watch/listen/read? On top of this, key personnel in your organisation might be away too, meaning you’re light on spokespeople.

All that being said, here at Plunkett PR we believe summer is the perfect time to knuckle down and promote your brand. Here’s why;

  • If all of your competitors have succumbed to the temptation to avoid publicity for the summer, you’re now the best placed person to speak to the media when relevant topics arise.

  • Momentum! If you have been working hard to build your company’s profile all year, don’t let that good work go to waste by taking a sabbatical. Keep your company in the spotlight, or your profile will have faded before your tan.

  • Even if you don’t have the personnel available to speak to the media during the summer, make sure and talk to your friendly local PR team about your goals for the rest of the year. They can devise a strategy that means you hit the ground running when the Boys of Summer are gone.

 I know that last bit didn’t quite make sense, but any excuse to post this video. (That haircut did NOT age well…)

So make sure you’re ahead of the competition by keeping the PR train moving this summer.

All that being said, I’m off on holidays for a week, so direct all queries to Sharon or Mark. Bye!